Biography and expertise

Prof. Dr. Oliver Roll is Managing Partner at Prof. Roll & Pastuch – Management Consultants. Prof. Roll & Pastuch.

He is one of Europe's leading pricing experts and has managed sales and pricing projects for numerous international companies. His areas of focus include value pricing, condition systems and innovative pricing models. In his projects, he places particular emphasis on a strong focus on implementation and comprehensive change management to ensure long-term success.

Oliver also appears as a key note speaker on the topic of price management and has published numerous articles on various aspects of the pricing process. His book "Praxishandbuch Preismanagement" is one of the standard works on pricing. Oliver holds the chair of "Price Management" at Osnabruck University of Applied Sciences. This ensures that the current state of research and best practices are comprehensively incorporated into all projects.